What We Do
Saga Sports Group operates across two areas: owned properties and strategic services.
An international 7v7 professional women's football league launching April 2026 across the Nordics, expanding to the UK and US. Elite competition meets entertainment and lifestyle.
- ◆ Elite 7v7 competition: fast, high-scoring, skills focused, made for brands, broadcast and streaming.
- ◆ 8 teams led by athlete-influencer Captains.
- ◆ 6 Festival matchdays and League Final: football meets music, culture, and community.
- ◆ Professional pay for athletes with creative control and shared value.
The Sensational Point System
Players are crowned for winning matches, growing their following, and amplifying women's sports through community projects. This built-in growth mechanism makes promotion of the game part of the competition model itself.
Commercial Growth
Commercial Partnerships
We connect brands with women's sports opportunities and manage partnership execution from strategy to activation.
Event Formats & Fan Engagement
We design innovative event formats and fan engagement strategies for women's sports properties that resonate with modern audiences.