Saga Sports Group was founded by experienced sports executives Bettina Kuperman and Majken Gilmartin, combining over 20 years of international experience in sports leadership, commercial development, and building successful event formats for women.
Co-Founder & CEO
Over 20 years of international sports leadership across Europe and emerging markets. Background in major events, from Olympic and UEFA Euro bids to the Champions League and FIBA Basketball Championships. Advised governments, federations, and senior leaders on how to use sport strategically to generate commercial and societal value. Closed over $80M USD in deal value. Master of Laws (LL.M); previously founder of international sports and entertainment agencies.
Brussels – Lausanne – Istanbul - Copenhagen
Co-Founder & COO
Internationally recognized pioneer in women's sport and innovative women's sports formats. Founder of the Global Goals World Cup and developer of a football designed specifically to reduce injury risk for female players. Background in film production with credits in Hollywood and the Nordic movie scene. Avid speaker on global stages including TED, Davos, and the UN General Assembly. Awarded the IOC Women & Sport Trophy and acknowledged by UEFA and European governments for leadership in women's sports.
Los Angeles – New York - Copenhagen
"The Sensational League has everything investors look for: A proven team, a scalable model, and perfect timing. The founders know how to turn sports into a global entertainment IP that connects with modern audiences. Women's sports is the next growth engine of the industry."
Entrepreneur and Investor, Founder of Moonbug Entertainment
We're bringing together industry leaders, visionaries, and champions who share our passion for women's sports. Interested in joining our team?
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