Women's Sports. Done Differently.
Get exclusive insights on women's sports and Sensational League updates
Get exclusive insights on women's sports and Sensational League updates
The Sensational League
Fast. Rebellious. Female
The Sensational League is an international 7v7 professional women's football league launching April 2026 across the Nordics, expanding to the UK and US. Elite competition meets entertainment and lifestyle.
Paid Athletes
8 teams led by athlete-influencer captains
Elite 7v7 Competition
Fast games, made for broadcast and streaming
Festival Matchdays
6 festival matchdays and a League Final event
The Opportunity
75%
of global consumer spending is driven by women
700M+
active women sports fans globally
<5%
of sports sponsorships go to women's sports
The audience is ready. The demand is real. The numbers speak for themselves.
Designed for the Network Economy
The way people consume sports and entertainment has evolved. The sports industry is shifting from centralized structures to networks, with power moving from institutions to communities.
Women's sports is still a blank space. We have the opportunity to design the right infrastructure from the beginning - built for how audiences engage today.
We build on network economy principles. Athletes, brands, media, and fans create value together. Each stakeholder strengthens the others. This is how women's sports reaches its full commercial potential.
The Saga Pledge
OUR SERVICES
We advise brands on how to invest in and engage with women's sports.
Our Framework: The Saga Pledge
The Saga Pledge mobilizes brands to commit 25% of their sports sponsorships to women's sports.
There are 700M female sports fans worldwide, who are more receptive to brand sponsorships, engage with content, and make purchases. 86% of sponsors report equal or better returns. However less than 5% of global sports sponsorships and less than 10% of media go to women's sports. Women drive 75% of global consumer spending yet remain vastly underserved. We set out to change that.
Each company sets its own path. Together, we move the market.
