Building the next chapter of the sports economy.

The sports industry is evolving from centralized structures to networks, with power shifting from institutions to communities.
At Saga, we're turning these industry shifts into competitive advantages, creating innovative solutions, and building engaged communities that generate both commercial value and social impact:
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Breakthrough Events - Creating innovative sports formats like our UN-endorsed Global Goals World Cup
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Business Development - Connecting vision to execution with our proven 5-step momentum approach
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Women in Sports - Unlocking profitability to drive purpose
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New Partnership Models - Developing partnerships that break down silos and create new markets
​Welcome to the network-driven era in sports business.
Join us in shaping it. The potential is limitless.
Who we are

We're thrilled to introduce Saga Sports Group – a global sports business focused on unlocking opportunities in emerging trends and industry shifts.
Led by sports business specialist Bettina Kuperman and award-winning women's sports pioneer Majken Gilmartin, Saga Sports Group is at the forefront of the transforming global sports ecosystems.